"Your grammar is a reflection of your image. Good or bad, you have made an impression. And like all impressions, you are in total control." - Jeffrey Gitomer (Author & business trainer)
No matter what industry you’re in or what business you run, chances are you still rely on written words to get your message out there. In this digital era that we find ourselves in, written communication can be produced in any medium, including professional emails, memos or proposals, website content, blogs, social media captions, and more. The list goes on. These written documents typically include marketing or advertising materials, reports, responding to client inquiries, etc.
So, what message are you trying to convey? Once you have this in mind, take a step back and look at your brand from an outside perspective. Do you think your blog may have a few typos? Not receiving much traffic on your website? Is your “about me” a bit repetitive? Not sure which letters should be capitalized? If your answer is “yes” to any of these, it’s ok. You’re not alone. The important thing is what you do with this information. It may be time to consider hiring a professional editor and trust us- you won’t regret it.
It’s essential that your company’s written content is grammatically correct, has proper spelling throughout, and that the correct punctuation is used. Still not sure why? Here are a few examples:
Most of us are familiar with the cliche, “First impressions are last impressions.” Unfortunately, while this may not seem fair, it rings true—especially for your business.
Good grammar helps to communicate effectively and state your message clearly, resulting in increased productivity and traffic to your site.
Your brand is ultimately a reflection of you. So whether or not you’re the most successful entrepreneur on earth or think your resume is golden, it’s all about how you present yourself.
When a client goes to check out your website and sees countless typos, spelling or punctuation errors, chances are they’ll turn elsewhere and dodge your calls.
Reduce the risk of costly lawsuits. Hard to believe? We know. But it happens.
While you may be the best in your industry, you may not excel in writing or editing. That’s where we come in. Let us help you!